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Explore the latest trends in travel as we delve into the potential decline of “revenge travel.” Discover how economic factors and shifting preferences are reshaping the travel landscape worldwide. Stay informed and adaptable for your future adventures.


In the wake of the global pandemic, the concept of “revenge travel” emerged as a rallying cry for wanderlust-stricken souls eager to make up for lost time. The idea was simple: unleash pent-up demand for travel and embark on dream vacations as soon as possible. However, as we approach the end of 2023, it appears that the landscape of travel is shifting once again. Let’s explore the latest trends and insights into the world of travel, both at home and abroad.

The European Slowdown

One notable trend is the slowdown in travel intentions, particularly in Europe. Countries like France and Germany have seen an 11% and 6% drop, respectively, in travel intentions since 2022. This data is not to say that travel is on the brink of decline, but it suggests that the frenzy of “revenge trips” may have largely run its course. Lindsey Roeschke, a travel and hospitality analyst at Morning Consult, attributes this shift to economic factors, with inflation impacting consumers’ savings and causing them to reevaluate their spending priorities.

Asia-Pacific: A Region in Transition

While Asia-Pacific initially saw a surge in travel due to pent-up demand and prolonged border restrictions, the trend is now beginning to reverse. For instance, a drop in Singaporean visitors to Malaysia serves as a clear indicator. Oxford Economics suggests that the region might experience a fading of short-haul “revenge travel.” Tightening monetary policies and the looming possibility of a recession in the United States could further impact travel plans for the region.

Mixed Signals from China

China, on the other hand, presents a mixed picture. Domestic travel within China is booming, especially during holidays like “Golden Week.” However, Oxford Economics warns that this fervor may not be sustainable. Factors like high unemployment, property market troubles, and weak wage growth may dampen the enthusiasm for foreign holidays. Additionally, Chinese tourists are increasingly favoring domestic destinations over international ones, potentially signaling a shift in travel preferences.

Global Impact

The decline in intentions to visit certain international destinations, such as North America, is particularly concerning for those banking on a robust recovery in global tourism. While outbound travel from China is expected to grow, it may not fully offset the decline in travelers from other regions. This suggests that the tourism boost resulting from pent-up demand could be reaching its peak.

The Travel Industry’s Optimism

Despite these challenges, the travel industry remains optimistic. A recent survey conducted by JLL indicates that 77% of hotel owners and operators in Asia-Pacific anticipate a rise in occupancy levels in 2024. This optimism reflects the industry’s resilience and adaptability in the face of evolving travel dynamics.


As we navigate the ever-changing landscape of travel, it’s clear that the era of “revenge travel” may be winding down. Economic factors, changing consumer preferences, and global uncertainties are influencing how and where we travel. While challenges lie ahead, the travel industry’s optimism shines through, demonstrating its ability to weather the storms of change. Whether you’re planning your next adventure or simply dreaming of far-off destinations, it’s essential to stay informed and adaptable in this dynamic world of travel.

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