Ameriprise Financial announced this week that the National Football League Players Association, the union of professional football players, has selected the firm as an institutional financial advisor partner.
Through the new partnership, designated Ameriprise financial advisors will work individually with current and retired NFL players to provide holistic financial advice and help them reach their goals, both during their professional careers and afterward.
As noted in Ameriprise’s announcement, the NFLPA established its institutional financial advisors program in 2019 to connect active and retired players with reputable wealth management firms that can help them plan for and live out their financial legacies. Ameriprise is the sixth financial institution to be selected to the program, joining UBS, Morgan Stanley, AllianceBernstein, Bessemer Trust and Goldman Sachs.
Ameriprise was chosen, according to the announcement, because of its focus on serving clients through goals-based advice and its commitment to diversity, equity and inclusion. The firm also has a wide range of products and services to address the distinctive financial situations of NFL players.
